Samsung's New Ad Makes Fun Of Apple Fans.

Samsung's interesting new ad, while promoting it's Galaxy S II android smartphone, doesn’t spare any effort to ridicule various facets of Apple - from the faults of it's iPhone to the snobbery of it's fans. While there is no verbal mention of Apple or iPhone throughout the entire commercial, a number of insinuations abound.

The ad starts innocently enough, with a shot of people standing outside 'stores' - Apple stores anyone? - in various locations throughout the US such as New York, Boston and San Francisco. It is mentioned that it would be 9 hours before this eagerly awaited 'device' goes on sale - one of the people waiting in the queue proudly declares his fanboy credentials by saying "Guys, I'm so amped I could stay for three weeks".

The fans outside continue discussing rumours about the soon to be sold device - one of them reads off his mobile, "Uh oh, blogs are saying that battery looks sketchy". Another fan questions the phones looks - "If it looks the same, how will people know I upgraded?".

Then almost as if it was fate, the fans see individuals using an intriguing mobile device - none other than the Samsung Galaxy S II ofcourse -which piques their curiosity, with one of the fans exclaiming "WOW". The fans then ogle at this new mystery device, with its "massive" screen and the fact that it has 4G capabilities - Apple's iPhone lacks 4G connectivity.

The fans waiting in the queue are so impressed with the Samsung device that one of them says "its magnificent". Another fan deridingly mentions that is "Samsung", while yet another fan incredulously asks the Galaxy S II owner "Samsung?", still quite unable to grasp that such a product could be made by the Korean manufacturer.

A fan pompously states that I could never get a Samsung, I'm creative.", to which another fan retorts "Dude, you're a barista" - A point not lost on folks who see Apple fans as being too arrogant and blindly loyal to notice that there are other good devices other than Apple's out in the market.

The ad aptly ends with the line "The next big thing is already here".

While this ad cant possibly make relations between the 2 companies any worse, especially considering that both manufacturers are busy fighting legal battles globally around their products, it will be interesting to watch and see if and how Apple responds to Samsung's jest.