MyGrahak.com has opened its virtual doors, allowing Delhi and NCR residents to shop online for groceries. According to the website, "E-retailing of food and groceries in India has not been attempted by anybody and thus MyGrahak is a pioneer here providing convenience and comfort for 'Time Poor and Money Rich' customers". I'll have to call bullshit on that claim, because a simple web search yields innumerable websites catering to the many metros of our country.
MyGrahak.com, however, is one of the very few online grocery shops that have their own delivery system in place and offers free delivery, no matter how small the order is. The press release even came with a handy comparison table underscoring the virtues of the website. Here it is, after having passed through my trusty bullshit detector:
Orders can be placed at any time, while delivery is promised within 48 hours through the website's own fleet of GPS-enabled vehicles. Just make sure you're at home, or you'll be in a world of doo-doo. Payment options include netbanking, credit cards, as well as cash-on-delivery. MyGrahak.com offers 10,000 different items for purchase, which is projected to expand to 35,000 items in the future. The e-grocery shop has a live chat service that's quick to respond.
At any rate, this sure beats being the designated driver every time your wife \ mom needs to restock the kitchen.
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