Tata Sky launches Video on Demand service.

Tata Sky has upped the entertainment quotient by launching Video on Demand (VoD) for its customers in India. This service will be inclusive of Catch Up TV and VoD Movie Library. As an introductory offer, Catch Up TV and Movie downloads have been offered free of charge for Tata Sky+ subscribers for the first month. Then on, Catch Up TV will be a free service, while movie downloads will come at a nominal fee. Subscribers need to simply connect Set Top Box to their broadband connection using an Ethernet cable.

The Catch Up TV service enables Tata Sky+ HD subscribers to watch a TV show, which they’ve missed without the need to even record the original broadcast. Subscribers can access select TV shows by downloading them from the Tata Sky server to be viewed later. This service now includes popular shows from Star Plus, Colors, Sab TV, NDTV, Sony and Channel V, among others.

On the other hand, the Movie Library is a collection of old and new movies, which can be easily downloaded by subscribers. There are over 500-1000 movie titles across multiple genres and languages for subscribers to choose from.

Vikram Mehra, Chief Marketing Officer, Tata Sky Ltd. said, “We strive to remain the pioneers of the DTH industry. The VoD experience on Tata Sky is set to change the way television is seen in India. After extensive consumer research we know that subscribers use the pay-per-view service; however are in the lookout for TV Shows and a larger library of movies. With our pioneering technology, we have ensured that the user-friendly interface of VoD will.”