Dish TV launches Dish truHD+ with unlimited recording.

Dish TV India, one of the many direct-to-home service providers have announced the launch of Dish truHD+ that comes with an unlimited recording capacity, at a price of Rs. 2,690 for the consumers. The new Dish truHD+ is compatible with any USB device enabling consumers to simply plug-and-play an existing USB stick/ HDD, and build a library of their favourite programmes.

Dish truHD+ will have dual advantage of all HD and DVR features, at the price of an existing HD box only, as you get one month of Dish truHD Royale Pack. Further, as a promotional offer Dish TV is providing a 4 GB USB drive free with the purchase of this STB. The DVR features include Record, rewind, forward, pause live TV and subscribers can also enable time based and event based recording on the box.

Speaking on the occasion, Mr. R.C Venkateish, Chief Executive Officer, Dish TV India said, “Carrying forward the spirit of innovation that is integral to the Dish TV DNA, Dish truHD+ is the answer to the consumer need for enjoying recording functionality at an affordable price. Whilst most DVR's charge a premium, our idea is to expand the DVR market by making it accessible at the price of a normal HD box.”

Mr. Salil Kapoor, Chief Operating Officer, Dish TV India, whilst emphasizing on the products and services, mentioned that, “We are committed to provide the best of technology in the industry and Dish TV brings unique innovation introducing the concept of Unlimited Recording through Dish TV truHD+. The benefits of latest technology truHD+ provide the flexibility in terms of choice to decide on Recording Capacity. Dish truHD+ will enable our consumer to store, save and watch their favorite programmes whenever they want. Also this demonstrate customer centric approach by Dish TV as new as well as old HD customers will get this technological upgrade at no extra cost. Dish truHD+ also introduces the concept of build your own library (Genre based).”

Dish truHD+ offers dual advantage of HD and DVR where the consumer can get a picture quality of 1080i with a 16:9 picture format and 5.1 surround sound. It also comes equipped with the latest MPEG4 technology. In addition to this the same box is used as a DVR as well by a simple "plug-n-play" through an external USB device. This enables users to get traditional DVR like recording and playing back programs, pausing or rewinding live TV, different play-back positions, event based recording (EBR), time based recording (TBR) and so on.